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GOAL:
To
develop an effective mechanism to successfully market and distribute
Canadian Phytopathological Society (CPS) publications and products
world wide, which would raise the profile of the CPS, showcase the
literary and scientific talents of the members, and provide funds
for the CPS.
Objectives:
1.
Effective marketing of existing publications:
To
investigate mechanisms by which the CPS publications and products,
including the Canadian Jounrnal of Plant Pathology (CJPP),
“Diseases of Field Crops in Canada” (DFCC), “ Diseases and
Pests of Vegetable Crops in Canada” (DPVCC) , Maladies et
Ravageurs des Cultures Legumineres au Canada” (MRCLC), Symposia
and other publications can be effectively and economically promoted
and distributed world wide. To make recommendations to the CPS Board
on the most effective mechanismsto accomplish this objective.
Note:
Rather than a single approach for the marketing of all information
products, the committee has come to the conclusion that a different
approach may be needed for each product.
2.
Make recommendations to the Board on the development of new
information products or new formats for products.
3.
Draft a policy on intellectual property
4.
Review, investigate and make recommendations on “the window”
through which CPS interacts with members, other organizations,
clients, customers and others.
Membership
1.
The Information Products Marketing Committee (IPMC) will have a
minimum of seven members and a maximum of 12 members, consisting of
a Chairperson, a Vice-chairperson, a past-chairperson, a secretary
and up to 8 other general members.
2.
The intent is to have a broad representation on the committee with
members from industry, university, provincial extension agents, and
Agriculture and Agri-Food Canada , with horticulture, field crops,
and journal experience.
3.
The secretary and general members would each serve 3 year terms.
Each year 1/3 of the general members would be replaced by new
members. Individuals in the Vice-chair, Chair and Past- chair
positions would serve on the committee for 3 years , rotating
through each position to ensure continuity. The Chair and Pat-chair
would work closely together.
(Note,
Mary Ruth McDonald will serve as Chair for the first 3 years
(1997-2000). Marilyn Dykstra and Karen Bailey will serve as two
general members on the committee, given their past association with
DPVCC and DFCC, respectively).
4.
To recruit new members, advertisements will be placed in the CPS
News and the Chair (and other committee members) may also approach
individuals to request their involvement.
5.
Committee members may volunteer for roles, or be assigned roles,
depending on individual expertise and background. Members should
understand the importance and critical nature of this committee and
recognize that it is a working committee.
Meetings
1.
There will be a minimum of two meetings per year, which will be held
at the Annual Meeting and at the six month point between Annual
Meetings. The Mid-year meeting will usually be held by conference
call. Additional meetings will be called as necessary and will take
the form of conference calls or actual meetings.
2.
Between meetings, committee activities will be carried out by means
or mail, fax or email.
3.
Depending on the nature of the activities, subcommittees may be
struck to work on certain tasks.
Reporting
1.
A report on activities will be made at the Annual General Meeting of
the CPS. This report will be published in the CPS News.
2.
Where committee activities involve publications or products produced
jointly with other organizations, any reports prepared will also be
forwarded to the other society.
Submitted by:
Mary Ruth McDonald
Karen L. Bailey
Marilyn D. Dykstra
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